Steve Jobs dies and goes to Purgatory (Heard this way before he died) Eventually St. Peter comes to him and lets him know that he's done a lot of good things for the world and caused a lot of trouble, so they're not sure where to put him. He lets him get a tour of heaven and hell and let him decide where he wants to be. So Steve goes on a tour of heaven and it's nice. Not great, but nice. Clouds, cherubs, harps and all that. Then he goes down to hell and everything is beautiful Warm beaches, beautiful women, gorgeous archetecture. Steve decides he prefers hell. 2 weeks later St. peter comes down to hell and check up on Steve. He finds him whipped and burned and tortured by imps and demons. ""This isn't what I expected at all"" Steve complains. ""Oh, I thought you knew. Hell uses the same advertising firm as you did.""