A nail company wants to expand their business...
The firm, a long-established family company called Wilson's Nails, has seen their revenue declining in recent years and decides to try an ad campaign to boost sales. They contact a highly regarded Madison Avenue ad agency to produce an ad for them; After a few weeks, the agency sits the owners and senior managers down to view the initial proof for their TV ad.
The ad opens on a shot of a lonely, barren desert.
Slowly it zooms in... they can see…