So this entrepreneur is setting up a bungee jumping tower in Mexico. And of course all the construction and publicity has garnered a crowd. Well the entrepreneur, seeing an opportunity to wow the crowd, volunteers to be the first person to jump. So he is strapped in and over the edge he goes, and the crowd goes wild. But when his crew goes to retrieve him after his jump, he is all beaten and bloodied. They ask if he hit the ground or something. He says ""Well... we should probably shorten the rope a little more... also, what does 'pinata' mean?