The CEOs of Budweiser, Coors, Killian's, and Guinness walk into a bar.... ...and the bartender takes orders. The CEO of Budweiser says "I'll take a Bud Light. It's crisp, refreshing, and doesn't hurt the budget!" The bartender moves down the line. The CEO of Coors says "I'll take a Coors light. It's colder, even more refreshing, and won't give you a beer gut!" The bartender moves down the line. The CEO of Killian's says "These guys are amateurs, give me a Killian's Irish Red. It's smooth, flavorful, and distinct!" The bartender moves down the line. The CEO of Guinness says "I'll have a water." The others give a confused look. The bartender says "but... why aren't you ordering a beer?" He responds, "well, nobody else did."