An American businessman . . . . . . travels to Mexico on a company-paid trip for a little R&R. One of the nights he and his co-workers hit the local bar, where he order the tilapa fish tacos, and the man swears these are the best tacos he's ever had in his life. He gets an idea and demands to see the chef, who turns out to be a middle-aged local with no understanding of English. While one of his friends translates, the businessman explains his idea. "These tacos are the best I've ever had. You could really grow a business out of this. What do you do all day?" After the translations are finished, the local replies, "I fish every day in the mornings, then spend the rest of the day with my family. My wife and I prepare the fish together, and I play with my kids. In the evening, I cook a few meals for some extra money so I can go fishing again." The businessman scoffs and cuts the air with his hand. "You have it all wrong, mi amigo! Here's what you need to do: First, hire a bunch of others to do your fishing for you. You and your wife get cooking all day, everyday. Make a name for yourself and hire more people to sell your product to all the restaurants in the area until you're a local name. Then open your own place, work hard day and night and make it a success then open another and another, delegating and training more people to take over sections of the business. Grow and expand into other towns, invest in advertising, eventually open up a franchise and go international! At the height of your business, sell it! You'll make a fortune." The local waits for the translation, thinks carefully, then asks, "and what would I do with this fortune?" The businessman laughs and replies, "Whatever you want! You could go fishing everyday, spend all the time with your family, cooking with your wife, playing with your kids . . . "