Two Americans – Brenda and Kenny – were bungee jumping one day when Brenda suddenly had an idea. She said to Kenny: "You know what, we could make a lot of money running our own bungee-jumping business in somewhere like Mexico." Kenny thought it was a great idea, so they pooled their money and bought everything they needed for a successful bungeejumping business: a tower, an elastic cord, insurance, etc. Then they travelled to Mexico and set up on a town square. As they constructed the tower, a crowd began to assemble, and by the time they had finished there were so many people that Brenda decided to give a demonstration. So she jumped from the tower and bounced at the end of the cord, but when she came back up, Kenny noticed that she had a few cuts and scratches. Unfortunately he was unable to catch her and she fell again, bounced and came back up again. This time she was bruised and bleeding. Sadly Kenny still failed to catch her, with the result that she plunged down once more before bouncing back up. This time she was in a really bad way – she had a couple of broken bones and was almost unconscious. As Kenny finally caught her, he asked her: "What happened? Was the cord too long?" Barely able to speak, Brenda gasped: "No, the bungee cord was fine . . . It was the crowd . . . What the HELL is a piñata?"